In 2007, Visa became a global FIFA partner, granting exclusive rights in the payment services product category for FIFA World Cup™ activities around the world. The partnership provides Visa with worldwide exclusive access to the FIFA World Cup™ and more than 40 other FIFA competitions. FIFA World Cup™ events can be activated by Visa’s financial institution clients and merchant partners, creating a powerful opportunity for the sponsorship to drive business, achieve maximum exposure and improve brand lift, global reach and local relevance.