¹Visa, Inc., The Value of Multi-Sensory Branding: Sound and Animation Elements in Cardless Payment Experiences, 2016
What is sensory branding?
Visa Sensory Branding is a suite of digital brand elements that uses animation, sound and haptic vibration where applicable to signal that a Visa transaction is approved.
What to expect during transactions
After an approved Visa transaction, the consumer may experience a sound, an animation and, for enabled devices such as smartphones, a haptic vibration. In a world of new payment technologies, these signals help consumers feel confident when they pay using Visa.¹
The payment experience is changing
The sensory experience provides an extra layer of confirmation for approved Visa transactions.
Security
Shop with confidence. Visa Sensory Branding signals, secure, approved Visa transactions.
Speed
Enjoy the convenience of quick purchases. The Visa Sensory Branding experience is less than a second in length.¹
Trust
Be assured when making payments through Visa’s reliable global network.